Latoya Burris | Brand Design Expert
NYC

FAQS

What is brand identity?

Alina Wheeler, author of  Designing Brand Identity says that “brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible. Brand identity takes disparate elements and information into whole systems.”


How much do you charge?

Design quotes can vary as the companies they’re for, and to draft a proposal there are somethings I need to know. As a starting point, send me an email telling me about your business, where you want to take it, and how you’d like me to help. I’ll get you a figure or ballpark as soon as I can.


How long does it take?

Brand projects varies from three weeks to three months and that too can change. What determines the time is the amount of work involved and the number of people involved in making the right design decisions.


Do you have a process?

I usually start with your inquiry and a survey so that I can get the most information about your product or service. Which is followed by a creative brief either supplied by your or myself. After we agree on terms then the usual steps include conducting research, clarifying strategy, designing the identity, creating touch points and asset management.


What role does the client play?

In the words of the wise, author and designer David Airey: “Design is a two-way process, and your input is vital. We’ll discuss what you want to achieve with a new identity, as well as what direction the design will take, and I’ll make sure you get the most effective, enduring identity possible.”


Do you provide Pro Bono work and services?

Annually, I like to donate my talents to a not-for-profit organization. If you would like to be considered for a Pro Bono project please contact me by November 30. The organization that is chosen will be notified in December.


If you have any other questions or if anything is unclear.
I’ll be more than happy to help you.