Is your brand truly reflecting the quality of your work? In this power-packed, one-hour webinar, Toya Burris breaks down the complex world of branding into a clear, actionable roadmap. Drawing from the design-led principles seen at toyaburris.com, this session is designed to give you the “big picture” of what makes a brand stick.
The 60-Minute Roadmap
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Researching with Purpose: A quick-start guide to identifying your audience and spotting gaps in your competitor's strategy.
Defining Your Brand Personality: How to move beyond a logo and decide who your brand “is” (bold, minimalist, nurturing, etc.).
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Naming & Positioning: High-level tips for choosing a business name and drafting a unique positioning statement that sets you apart instantly.
Look & Feel (Visuals & Voice): A bird's-eye view of how colors, fonts, and “brand voice” work together to build trust.
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Collaborating with Pros: Why and when to hire a professional designer to translate your vision into a polished brand identity.
Building for the Future: How to create a brand system that isn’t just a one-off project but a toolkit that evolves as your business grows.
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Your burning branding questions answered in real-time.
What You’ll Walk Away With:
A clear understanding of the 7 Essential Building Blocks of a modern brand.
My perspective on balancing creative flair with business strategy.
A digital workbook to help you audit or define your current brand presence.
Who This Is For: Busy entrepreneurs and creatives who need a clear, professional framework without the fluff.
Event Details
Date: February 18, 2026
Time: 11:00 AM EST (60 Minutes)
Platform: Virtual (Meeting link sent upon registration)
Cost: FREE
Register Today
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