Latoya Burris | Brand Design Expert
NYC
Joy-curry-website.png

Joy Curry

01/ THE STORY

01/ THE STORY

Joy Curry

In 2015, I created a logo identity for the event planning boutique, Joy Curry. In 2018, we collaborated to get the business online so they can reach new clients.

Our primary goals were to reposition her brand to also target corporate clients. Generate leads through her website and leverage her social media channels through creating assets that reinforce the brand’s messaging and positioning as a full-service event boutique for corporate and milestone events. Plus, we needed to validate the Joy Curry brand through highlighting and sharing her client’s testimonies through an impactful storytelling experience.

02/ THE USER EXPERIENCE

02/ THE USER EXPERIENCE

From the homepage we were able to create multiple entry ways to the contact form which provided qualified leads.

03/ SOCIAL STRATEGY

03/ SOCIAL STRATEGY

To leverage, Joy Curry’s social media channels we created on brand assets to reinforce their message and positioning as a full-service event boutique for corporate and milestone events.

jc-social-kit.png