New Look for Black-Owned Luxe Lifestyle Brand Fine Wine Series
Some of you may not have known this, but over the past few months I have been hammering away at a brand refresh for the popular experiential events brand, Fine Wine Series. They have become famous for their wine tasting and dress-to-impress events in major cities like New York, Philadelphia and Washington D.C. After a kind introduction by a close friend we quickly jumped to work on creating a cohesive brand voice and identity for their pivot during the Covid-19 pandemic.
In this new world, many of us were not attending events at the time and didn’t know when we would be able to go to our next one. Businesses that couldn’t figure out how to evolve unfortunately met their end. However, this is not the case for Fine Wine Series, who realized that this was the perfect time to reposition themselves as not only an experiential event series but also a luxe lifestyle brand for Black Millennials.